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Search intent, content architecture and measurable visibility.
Organic Search Growth
An SEO case study combining query data, content architecture and prioritised optimisation.
Search ConsoleAnalyticsSheets
Context
The work separated brand and non-brand demand, mapped search intent and identified content opportunities.
Challenge
Ranking movement needed to be connected to concrete content changes, not presented in isolation.
Objectives
Increase non-brand visibilitynMap intent gapsnPrioritise content improvements
Process
Research → Map intent → Optimise → Measure
Showcase
Visual, data and media modules for this project.
01SEO results
+48%Organic clicks
+32%Non-brand traffic
63Top 10 keywords
#3Best position
02Keyword movement
BEFORE
#34 | #3
AFTER
03Search visibility
JanFebMarAprMayJun
04Priority keywords
| Keyword | Before | After |
|---|---|---|
| AI degree | 34 | 3 |
| Digital marketing | 18 | 5 |
| Data analytics | 23 | 8 |
Outcome
Demo visibility uplift across priority query groups.
Reflection
SEO storytelling becomes stronger when rankings are paired with the exact content decisions that caused movement.