Digital Performance Dashboard
A reporting system designed to make recurring digital analysis faster and easier to compare.
Context
Traffic, campaign, search and conversion data lived across multiple platforms. The project created a shared reporting structure.
Challenge
Metrics had different definitions, sources and reporting cadences.
Objectives
Standardise metrics
Reduce repetitive preparation
Make performance questions easier to answer
Process
Map data → Define metrics → Model → Visualise
Showcase
Visual, data and media modules for this project.
| Program | Visits | Leads | CVR |
|---|---|---|---|
| Business | 19200 | 812 | 4.2% |
| IT | 15800 | 761 | 4.8% |
| Design | 9400 | 402 | 4.3% |
Why did traffic decrease? | Organic decline concentrated in one content group, while other channels remained comparatively stable.
Outcome
A reusable view for channel, program and conversion performance.
Reflection
The value of a dashboard is not the number of charts; it is the speed of answering recurring business questions.