I turn data, marketing and visual ideas into useful digital experiences.
Different disciplines deserve different showcase formats.
A performance marketing case study focused on channel efficiency, conversion quality and optimisation decisions.
View case study →A reporting system designed to make recurring digital analysis faster and easier to compare.
View case study →An SEO case study combining query data, content architecture and prioritised optimisation.
View case study →An editorial workflow that connects keyword research, structure, usefulness and organic performance.
View case study →3,200 words | 42 mapped keywords | One useful answer
A visual system created to remain recognisable while adapting to social, presentation and campaign formats.
View case study →WHAT'S NEXT? | Typography | Accent | Campaign applications
A personal photography series about the transition between night and morning in Ho Chi Minh City.
View case study →05:41 · Ho Chi Minh City
A photography project designed around contact sheets, sequence and portrait variation.
View case study →A motion-led campaign case study built around pacing, storyboard and reusable social cut-downs.
View case study →01:12 | Campaign film
Products, internal utilities and prototypes I have built.
A personal relationship management system for organising people, interactions, assessments, follow-ups and structured profile information.
A Google Sheets utility for cleaning, normalising, classifying and enriching large URL lists.
A reporting workflow that turns recurring analytics data into structured tables, comparisons and presentation-ready outputs.
A lightweight expense-management app for accounts, transactions, allocation rules and financial summaries.
A visual GIF-building interface for arranging images, crop, scale, timing and transitions.
A lightweight order-processing interface for product aggregation, order review and printable labels.
What I am currently learning, building and exploring.
Data structures · algorithms · web fundamentals · software design
Scripting · data processing · workflow automation · APIs
RAG · agents · vector search · workflow orchestration
A more modular data model, richer assessments and stronger profile architecture.
A RAG-based system for documents, images and curated web sources.
Building toward production-quality applications rather than isolated prototypes.