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Video concept, storyboard and motion sequence.
Campaign Video Story
A motion-led campaign case study built around pacing, storyboard and reusable social cut-downs.
Premiere ProAfter Effects
Context
The story needed to work as a hero video and as shorter modular social edits.
Challenge
Maintain a coherent narrative while designing for multiple durations.
Objectives
Build storyboardnDefine pacingnCreate reusable edit structure
Process
Concept → Storyboard → Edit → Adapt
Showcase
Visual, data and media modules for this project.
01Hero video
01:12 | Campaign film
02Storyboard
| Shot | Purpose | Duration |
|---|---|---|
| 01 | Open | 4s |
| 02 | Build | 8s |
| 03 | Reveal | 5s |
| 04 | CTA | 3s |
03Edit timeline
Video88
Voice72
Music94
Captions58
Outcome
One hero structure with multiple short-form adaptations.
Reflection
Motion systems benefit from modular thinking just like visual identity systems.